Gulshan Devaiah REACTS to Ulajh's poor box office collection: “This is a tough business. Period”

Janhvi Kapoor's much-anticipated thriller drama, Ulajh, failed to make a strong impact at the box office upon its release. The film, which also stars Gulshan Devaiah, Roshan Mathew, Meiyan Chang, and Rajesh Tailang, has been facing a tough time attracting audiences to theaters.

Gulshan Devaiah's Take on Uljah Struggling On Box Office  In response to the film's underwhelming performance, Gulshan Devaiah took to X (formerly Twitter) to share his perspective. He wrote, "Struggle is the salt that makes success taste good. The ones who don’t embrace the struggle will never achieve anything worthwhile. This is a tough business. Period."

Gulshan Devaiah’s Strong Stance on Cinema When a fan suggested that OTT platforms could be a better fit for films like Ulajh, Gulshan firmly disagreed. He expressed his belief that feature films are meant to be experienced on the big screen. "Hit flop toh chalta rahta hai (Films will either be hits or flops). As pragmatic as I am about a lot of things, I’m not willing to let go of my idealism when it comes to cinema. I also don’t expect people to understand this. It’s a very personal thing for me," he wrote.

Ulajh Faces Competition At Box-Office Ulajh released a screen count of 750, competing against Ajay Devgn's Auron Mein Kahan Dum Tha and other films still running in theaters. The film's modest opening day collection of Rs 1 crore net highlights the challenges it faced at the box office.

Having said that, it is worth mentioning here that, before Ulajh’s release, Gulshan, in an exclusive chat with Bollywood Hungama, had shared his thoughts on his film getting a narrow window at the box office. He told us, “I don't take the pressure, if others want to, they can. I am very happy that my film is releasing on the big screen. I am a cinema lover and for cinema lovers, that is what matters. It’s up to the audience to make the film hit or flop. That's not in my hands. I have done what I had to do.”

Also Read: Little Thomas marks Anurag Kashyap’s return to children’s film genre after 17 years; Gulshan Devaiah-Rasika Duggal starrer heads to Indian Film Festival of Melbourne for world premiere

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